I've written before about the hesitancy of German savers to buy stocks as a wealth-building strategy. While more than 50% of Americans have at least some stocks or equity funds in their portfolio in Germany the number is below 20%. That imbalance is (slowly) beginning to change for several reasons. For one, bank savings accounts - traditionally the preferred investment product - now yield zero or even negative interest income thanks to the monetary policy of the European Central Bank. Also, several mobile apps such as Trade Republic have launched that make it very easy to trade stocks at low or zero commission using a smartphone. And stocks in Germany - and internationally - have performed very well, even during the pandemic.
"Risk-averse Europeans have embraced share trading during the coronavirus pandemic, encouraged by soaring stock markets, rising household savings and the popularity of low-cost trading platforms. The number of people in Germany who own shares directly or via funds rose by 2.2m to 12.4m last year — with the sharpest rise among those aged under 30, according to a recent report by the Deutsches Aktieninstitut, which represents German publicly traded companies. This is a significant shift for a country with relatively low levels of share ownership and where people are traditionally conservative with their money — often preferring to earn meagre interest on bank deposits rather than invest in shares."
To be sure, much of the growth in new investors has come from younger Germans (under 30 yrs old). Some question whether these young traders will have a long-term commitment to the market, or if they are just following a fad. We've seen this also in the US with the rise of Robinhooda commission-free mobile app that has gamified stock trading. Young traders - driven by a Reddit sub-forum, have piled into questionable trades with little or no understanding of stock fundamentals. The concern is that many Robinhood users are more gamblers than investors and will abandon the market once they experience significant losses. There is the same concern in Germany that the young users of Trade Republic or JustTrade are "Zocker" - gambling on risky trades and are bound to lose money. But there is no such thing as risk-free stock trading, and most of these new investors will see the long-term benefits of having a portfolio of stocks:
Nur ein kleiner Teil der neuen Generation Börse fällt unter die Kategorie der Zocker. Sicher, der Großteil der jungen Wilden wird Anfängerfehler machen, aber man muss den Neulingen die Freiheit gewähren, auch schmerzhafte Erfahrungen zu machen. Wer mag von sich behaupten, bei seinen Investments stets fehlerlos gewesen zu sein? Auch maximale Routine an der Börse schützt nicht vor dramatischen Fehlgriffen – Stichwort Wirecard. Viel wichtiger ist es, daraus die richtigen Lehren zu ziehen. Der größte Lerneffekt tritt ein, wenn es um das eigene Geld geht.Nur auf diese Weise können aus Amateuren irgendwann erfahrene Investoren werden. Diese Trader bleiben langfristig. Die Zocker nicht. Sie werden sich verspekulieren und anschließend „den Markt“ dafür verantwortlich machen. Die Folge wird eine Art Selbstauslese sein, bei der am Ende deutlich mehr Aktionäre übrig bleiben als zuvor. Und das wird der deutschen Aktienkultur sehr guttun.
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